Home-cooked Lebanese meal plans
Mahabati
A meal plan business that runs on our software: a website, an iPhone app, an operations app and WhatsApp automation.
The problem
Orders, menus, payments and deliveries were all run by hand on WhatsApp.
The fix
One system: customers order on the website, the app or WhatsApp. The team runs everything from one app.
Four products, one system
Website
Where most customers order.
- English and Arabic
- Meal plans
- Weekly menu with search
- 5-step ordering
- Freezer shop
- Family meals and catering
- Gift links
- Blog
- Account: pause or move days
- Whish and cash, card in testing
Customer app
The same ordering, native on iPhone.
- Meal plans
- Weekly board
- Checkout
- My orders
- Push notifications
- English and Arabic
Operations app
The whole business in the team’s pocket.
- WhatsApp inbox
- Orders and subscriptions
- Menus and dishes
- Freezer shop orders
- Delivery routes with traffic
- Mark delivered
- Promo codes
- Push campaigns
- Announcements
- Analytics
- Wallet balance
Backend
One brain behind all three.
- WhatsApp ordering bot
- Encrypted checkout for web, app and WhatsApp
- Payment safety net
- Email and push
- Rate limits and app checks
- Ready for a second brand
Beyond the code
One team, everything handled
All of it is handled for Mahabati today.
- Branding
- UX/UI design
- Photo and video shoots
- Social media
- Ads on Meta, Google, TikTok, Snapchat and LinkedIn
- Tracking and monitoring
Automation
Runs by itself
No one presses a button.
10:00 daily
Posts the next 3 days of menu as an Instagram and Facebook story.
10:00 daily
Sends the owners a PDF of confirmed orders on WhatsApp.
Every 30 min
Finds paid orders that never finished, and places them.
Every 30 min
Tells the owner who stopped at checkout, so a person can follow up.
Every hour
Sends gentle reminders to people who browsed. Never at night, never twice a day.
Every hour
Refreshes the funnel dashboard.
18:00 daily
Checks the Whish wallet for payments sent directly.
Analytics and funnels
Every step is measured
8-step funnel, from first visit to order
Each person counted once, across devices
Drop-off reports
Customer journeys
How customers found us
Dishes viewed, saved and searched
Every message tracked: sent, delivered, opened
GA4 and Meta ads, each purchase counted once
Real screens
Taken from the real products.
Website
Live at mahabati.co, in English and Arabic.
Home 
Meal plans 
Weekly menu 
Freezer shop 
Arabic version
Mobile home 
Mobile ordering 
Mobile menu
Customer app
Real screens from the live iPhone app, with real menus and prices.
Home 
Build a plan 
Daily menu 
Dish details 
Freezer shop 
Next delivery
Operations app
The real app, filled with demo data. Names and numbers are made up.
Home 
WhatsApp inbox 
Chat 
Best route 
Today’s run 
Subscriptions 
Dish library 
What to cook 
Analytics 
Order funnel 
Customer reach 
Notifications
Automation
Real screens. The system posts the story and sends the PDF by itself.
Menu story on Instagram 
Daily orders PDF on WhatsApp
What it does
- Order on web, app or WhatsApp
- English and Arabic
- Daily menu story, posted automatically
- Daily orders PDF to the owners
- Delivery routes with live traffic
- Reminders that respect quiet hours
- Funnel from visit to order
- Gift links
- Freezer shop
What it changes, every day
- The menu is on Instagram and Facebook every day, with no one posting it
- The owners get the day’s orders at 10:00 without asking
- A paid order is never lost, even if the customer closes the page
- Drivers get the best route, with traffic
- The team sees exactly where customers drop off
Built with Next.js 16, React Native, Node.js, Firebase, WhatsApp Business API, Meta Graph API, Google Routes API, GA4 and Meta Conversions API, Resend
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